Eliminate time customers spend standing in long queues and crowded areas while waiting to visit Santa!
Virtual Queue is an interactive queue management system that uses SMS messaging to communicate wait times to families. Virtual Queue allows families to roam the shopping centre and spend their time shopping while they wait to see Santa. Families interact with the queue using simple text reply commands, thus increasing their sense of control and convenience.
- Increased shopping hours for visitors
- Increased customer satisfaction
- Attract and retain more guests
- Generate customised reports and analytics
- Sponsor integration
HOW IT WORKS
Santa’s visitors join a virtual queue at on-site kiosks at the Santa set. An SMS is received confirming their position in the queue and the approximate wait time.
Communication is maintained through regular updates as to their position in the queue. Visitors have the ability to interact with the queue;
Visitors receive a final SMS asking them to return to the Santa set when it’s their turn to see Santa.
Without the stress of queuing there is a better chance of taking a great photo with happy, smiling kids!
REPORTING AND ANALYTICS
Virtual Queue produces a number of detailed reports allowing us to measure customer throughput in real time.
- Average customer wait times
- The total customers that joined the queue
- How many customers left the queue
- How many customers were served
ENHANCE YOUR BRAND
Virtual Queue provides unique opportunities for client brand integration.
- Brand integration with all SMS interaction
- Increase awareness by sending an independent coupon or advertisement to all of Santa’s visitors while they wait
- Brand integration with ‘Opt in’ coupons and promotions.
- Brand the web widget user interface (used to add people to the line)
- Run still or video advertisements on preview monitor screens