Social scene - toombul shopping centre
- To increase Toombul Shopping Centre’s overall presence on Social Media
- To provide a fun and interactive Christmas photo opportunity
- To collect customer email addresses for the Shopping Centre's Database
HOW IT WORKED:
Our photographers roamed the centre encouraging visitors to take their photo with our roaming characters (Frosty the Snowman and Rudolph).
Captured photos were uploaded to Toombul’s Facebook page with the most creative photo winning a $200 Toombul Centre gift card.
- Over the 8-day activation, Vicinity Toombul received the following results:
- 222 new customers registered to the centre’s database
- Facebook likes growth of 83 new likes
- Total Facebook post engagement of 401 and reach of 5517