Straight Shoot - Adele live at Sydney Olympic Park
PROMOTION OBJECTIVE:
- To host an interactive promotional activation
- To obtain consumer data for remarketing
- To increase Social Media presence
HOW IT WORKED:
Guests attending Adele Live 2017 concert were encouraged to walk the red carpet to be photographed against a branded media wall by our photographers. These photos were emailed to guests, allowing us to collect consumer data for remarketing purposes. The activation was hosted by James Breko Brechney to encourage guest involvement. As guests approached the booth, Scene to Believe event staff were there to greet guests to preregister them by collecting names and email addresses.
THE RESULTS:
- Over the 5 hours 2-day activation, Sydney Olympic Park received the following results:
- 580+ guests photographed & consumer data files collected
- 145+ posts to Facebook
- 3021 views on Facebook
- 3111 unique views via Custom Branded Photo Touch Social Media Platform