BHP Billiton Foundation hosted this activation with the theme “bodies of water” at the Brisbane World Science Fair 2018. With the many booths available to choose from, the challenge was to capture visitor’s attention specifically with the families. Focusing on families presented an opportunity to cultivate long term brand engagement.
Guests came to the tent and were able to get a FREE Green Screen photo on the background of their choice. The green screen photo booth proved to be a crowd favorite.
Over the 6 hours 2-day activation, the BHP Billiton Foundation received the following results:
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