Botany Town Centre, a shopping centre in Eastern Auckland, has grown to be one of New Zealand’s top five regional shopping centres, and is the second largest shopping centre in Auckland (by area). The centre needed to raise awareness and increase foot traffic to a new redevelopment within the centre called ‘The Garden Lane’.
Visitors to the shopping centre were encouraged to 'snap a selfie' or use the Scene to Believe roaming photographer with 'The Coolest Snap' photo set as a backdrop. They would then post their photo to Instagram using #BTCSelfieinthelane. Gift card prizes were offered as an incentive to maximise photo uploads. Scene to Believe's SnapTag solution instantly printed these photographs containing BTC custom branding, providing a unique keepsake for participants.
Over the 1 day activation, the Botany Town Centre received the following results:
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